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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Overviews

Set-up, run, and measure successful mobile media marketing campaigns

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:

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Five-Star Apps: The best iPhone and iPad apps for work and play Overviews

It can be a concierge, camera, flashlight, game console, magazine, photo editor, panorama maker, note taker, travel planner, radio, bookstore, night-sky guide, GPS, music player, music maker, and plenty more…if only you could figure out which of the 250,000 (and counting) apps to put on your iPhone or iPad or iPod touch.

Author Glenn Fleishman set out to discover how to use your device to find a movie, read a book, retrieve a distant file, make a phone call, play a strategy game—to accomplish a host of useful, and sometimes completely unuseful, tasks. Glenn sifted through and road tested thousands of apps to find the nearly 200 programs that fit his criteria for interesting, entertaining, useful—and essential—five-star apps. His clear-eyed selections will surprise and charm you and help you complete tasks, have fun, be creative, and learn something.

Want to read a book or PDF or follow your Twitter, RSS , or Facebook feeds? You’ll find the perfect app for the job.

Ready to find the best action, word, and strategy games—so good, you may never put down your iPhone? We know the ones.

Yearning for Thai food in an unfamiliar neighborhood or looking to reserve a table at a local restaurant? This book points you to the perfect apps.

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Assuming no prior knowledge and in the usual easy-to-follow In Easy Steps style, this title will start by explaining what exactly is the iPhone?

Then, the author covers 136 topics which include cellular, wireless, battery and storage capabilities; Touch screen display; Virtual keyboard; audio and video playback; camera: stills and video; Buttons and controls; SIM card slot; Ports; Headphone socket; Installed programs; key new features with iPhone software version 4.0; customizing the Wallpaper; basic care of the iPhone; synchronizing data; using MobileMe; battery care; installing system software updates; initial setup and registration; Networks: Edge, 3G and WiFi; Airplane mode; all the clever ways of making phone calls including conference calls; music video; communicating using other programs including skype... everything the reader needs to know to make the most of the iPhone.

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The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to

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• Get reviewers to recommend your apps
• Write effective press releases
• Time your marketing and publicity for maximum effectiveness
• Blog about your app and get the attention of influential bloggers
• Use Facebook, Twitter, YouTube, and other social media to generate buzz
• Use promotions and cross-marketing just like professional marketers do
• Measure and improve your results with Android Analytics
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Amazing Android Apps For Dummies Overviews

Find the Android apps that are right for you so you can have fun and get more done!

The popularity of Android apps is exploding and this handy guide helps you sort through the thousands of available applications so you can find the ones that are ideal for you. You'll explore a variety of apps in the areas of entertainment, finance, health, food, music, news, weather, photography, reference, dining out, social networking, sports, travel, and more. Author Daniel Begun helps you navigate through this enormous—and potentially overwhelming—array of Android apps.

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Amazing Android Apps For Dummies walks you through the process of finding, purchasing, and installing the most appealing apps for your needs.

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